I am in a new design class at SVA called Publication Design / Visual Storytelling in Editorial Design with Dirk Barnett, the Artistic Director of The New Republic magazine. There was a class name change of some sort in there, not sure which is accurate anymore. Anyway, we are doing a semester-long project called “The Brand of You.” It is an exercise in branding ourselves. So far we have named our brand, created a logo, and chosen two fonts that we will use for everything. The assignment for this week is to create many versions of magazine covers.
My brand is based in the idea of a cabinet of curiosities.
Cabinet of curiosities from long long ago.
When I was younger I had a printer’s tray filled with tiny things that I loved. I liked that I could put whatever I wanted into the little slots, and I could look at my favorite things all the time. I inherited this tendency to collect and display stuff only I care about from my father. He once felt the need to say, when called a hoarder (jokes), “The difference between hoarders and collectors is that collectors curate” (Ugh #dad). So that’s where that all comes from. I do my best to not hoard (and not to be suuuuper pretentious…) but it is a struggle (the hoarding is a struggle, not so with the pretension).
Anyway, back to my branding plans. This concept of the cabinet of curiosities appealed to me because it suggests a certain antique-y aesthetic while leaving my options open to practically anything I want. I had trouble pinning down the style of my brand, so I felt serious relief when I thought of this idea.
I named my brand PILCROW. A pilcrow is the technical term for the paragraph symbol, ¶. I like this as a brand name because I have two P’s as my initials, but I didn’t want my brand name to be my name. (Also, that’s a fun little bookish reference to add to my brand identity.) A simple way to use both P’s was to use one as a P and one as a ¶. So here’s the logo:
Clever, right? The fonts I chose are Quicksand, which comes in a bunch varieties, and Maiers No. 21, both of which I got on www.dafont.com. Quicksand is what I used for the logo — it happens to have a pretty cool pilcrow! Here’s my brand name written in Maiers:
I like it because it’s a little handwritten-looking, a little deco, a bit weird, but still classy. Quicksand is a little simpler and sans serif:Reminds me a bit of neon sign lettering, or…something throwback-y. Help. Thoughts.
Anyway, perhaps I’ll post some of my magazine covers next! I am enjoying this class much more than the last one, which is interesting because I didn’t realize I wasn’t really enjoying the last one.